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1980 Press Photo Lee Iacocca Chrysler CEO Businessman



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Caption: Chrysler Chairman Lee Iacocca tells a press conference Thursday: "We can't change the prime rate, but the Lord helps those who help themselves." With that, Iacocca introduced a novel rebate program, pegged to the prime rate, that would have meant a six percent discount Thursday for buyers of the company's new cars.

The front and back of this photograph are pictured below:

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