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1980 Press Photo lee iacocca liberty car manufacture

Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

Description
Caption: Iacocca said, ?the urgency of (Liberty) is to try to build a car ? we didn?t say what car ? and, through new manufacturing processes, take $2,000 (in cost) out of the average car. But to say that 100 percent of the Liberty advanced project will be in a total car in 1989 is completely erroneous? If we conveyed that to anyone, we?re sorry.?.

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