Caption: His marketing model was to use Hollywood spokespersons that were just on the edge of super-stardom. Some of the celebrities that he convinced to promote Vic Tanny's on national television included Cher, Lynda Carter, and Farrah Fawcett. He also signed Raquel Welch, Victoria Principal and Arnold Schwarzenegger to market the health clubs. "I would sign them before they went galactic, I couldn't afford them later," Zurkowski had said. All went super-nova and all fulfilled their contracts.Schwarzenegger, now the Governor of California said, "Roy was a great fitness leader, a great entrepreneur, and a fantastic friend. We had a wonderful friendship and Maria and I were sad to hear of his passing."Zurkowski was also a champion body-builder and won the Mr. Chicago and Mr. Illinois titles in 1953. When Vic Tanny, an early pioneer of New York health club franchises over-extended his expansion, Zurkowski and two partners bought the company.Roy moved to Detroit in the 1960's and kept the Vic Tanny brand and renamed the Illinois facilities as the Chicago Health Clubs. This became the nation's largest health and fitness operation with more than 380 locations. Roy later formed a holding company called the Health and Tennis Corporation of America. He and partner Donohue Wildman also took over the Jack LaLanne clubs and the popular New York celebrity destination, the Vertical Club.In 1983, the partnership sold to the Bally Entertainment Corporation for 72.4 million. Through 1987 there were contingencies for another 56.3 million, based on company performances. Both Wildman and Zurkowski stayed on as executives for a million plus per year, and they exceeded goals for the parent Bally Entertainment. By 1984, all the clubs became Bally's Total Fitness.After giving discounts to new club members and creating another wave of cash flow, expansion renewed. Bally's acquired American Fitness Centers and Nautilus Fitness Centers.Former Detroit Lion star, Mike Lucci, who was President of Bally's said, "Roy was a dream to work with and after we acquired Lifecyle, (an exercise bike manufacturer), we got back into celebrity marketing." Bally's marketed a promotion featuring the slogan "Turn on Your Life" with television's Terri Hatcher. She at the time was starring in the hit show 'Lois and Clark'. She became another Hollywood 'A'-lister that went super-nova after an inspired merchandising campaign.
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